Michi Privacy Policy
Last Updated: 2026-03-01
Michi is a brand operated by Equal Voice Lab Limited (Company No. 16600829 · ICO Reg. No. ZB959895)
Michi ("we") values your privacy. This policy explains how we collect, use, and protect your personal information.
1. Information We Collect
1.1 Information You Provide
Name, email address, contact details (when you contact shoppers or apply as a shopper).
1.2 Automatically Collected
IP address, browser type, visit time, page views.
1.3 Cookie Information
We use essential cookies for site functionality and analytics cookies to improve our service.
1.4 AI Search Data
Your search queries may be used to improve AI product recommendation features.
2. How We Use Information
- Provide and maintain platform services
- Process shopper applications
- Improve user experience and platform features
- Send service-related notifications
- Comply with legal requirements
3. Information Sharing
We do not sell your personal information. We may share in these situations:
When you contact a shopper, your contact info (name and email) is shared with that shopper for communication.
4. Your Rights
- Access: You can request to see the personal information we hold about you.
- Correction: You can request correction of inaccurate information.
- Deletion: You can request deletion of your personal information.
- Restrict Processing: You can request we limit how we process your information.
- Data Portability: You can request your information in a common format.
To exercise these rights, contact us using the details below.
5. Cookie Policy
We use the following types of cookies:
6. Data Security
We take the following measures to protect your information:
- SSL/TLS encrypted transmission
- Regular security audits
- Principle of least privilege
- Encrypted data storage
7. Data Retention
We only retain personal information as long as necessary. Shopper applications kept 12 months after processing. Contact records kept 24 months.
8. Jurisdiction-Specific Terms
🇬🇧 UK Users (UK GDPR)
Under UK GDPR, you have full data subject rights including access, rectification, erasure, restriction, and portability. You may also lodge a complaint with the ICO.
ICO Registration No.: ZB959895 | To lodge a complaint: ico.org.uk
🇭🇰 Hong Kong Users
Under the Personal Data (Privacy) Ordinance, you have the right to access and correct your personal data.
🇪🇺 EU Users (GDPR)
You have all data subject rights under GDPR including access, rectification, erasure, restriction, and portability.
🇯🇵 Japan Users (APPI)
Under Japan's Act on Protection of Personal Information, you may request disclosure, correction, or deletion.
9. Contact Us
For questions about this policy:
Company: Equal Voice Lab Limited
Company Registration No.: 16600829 (England & Wales)
ICO Registration No.: ZB959895
Registered Address: 66 Paul Street, London, EC2A 4NA, United Kingdom
Email: hello@michiproject.com
Response Time: Usually within 5 business days
10. Policy Updates
We may update this policy from time to time. Updates will be posted on this page with the updated date.
By using Michi, you agree to the terms of this Privacy Policy.
Michi is a trading brand of Equal Voice Lab Limited, a company registered in England and Wales (Company No. 16600829). Registered office: 66 Paul Street, London, EC2A 4NA. Registered with the Information Commissioner's Office (ICO Reg. No. ZB959895). As a UK-registered data controller, we comply with UK GDPR and the Data Protection Act 2018.