MICHI · Proxy Shopper Info Platform · We Do Not Participate in Any Transactions

Michi Terms of Service

Last Updated: 2026-05-04

Michi is a brand operated by Equal Voice Lab Limited (Company No. 16600829, England & Wales)

⚠️ Important Notice

Michi is a pure information platform. We do not participate in transactions, process payments, arrange shipping, or bear any responsibility for transactions between users. By using this platform you agree to all terms below.

1. Acceptance of Agreement

By accessing or using Michi (the "Platform"), you agree to be bound by these Terms of Service. If you do not agree, do not use the Platform. You must be at least 18 years old.

2. License to Use

Michi grants you a limited, non-exclusive, non-transferable license to:

  • Browse shopper profiles and product information
  • Contact shoppers through the platform
  • Submit applications to become a shopper
  • Use the AI product search features

3. Buyer Responsibilities

As a buyer, you agree to:

  • Bear all transaction risks yourself
  • Verify shopper identity and reputation independently
  • Negotiate payment terms directly with shoppers
  • Not hold Michi liable for any transaction issues

4. Shopper Responsibilities

As a shopper, you agree to:

  • Provide truthful and accurate personal information
  • Fulfill transaction commitments honestly
  • Comply with local Japanese laws and regulations
  • Not use the platform for any fraudulent activity

5. Payments and Fees

Regarding payments:

  • Michi does not process any payments
  • All payments occur directly between buyers and shoppers
  • Michi bears no responsibility for payment disputes

6. No Warranties

⚠️ Michi provides no warranties of any kind regarding shopper service quality, product authenticity, transaction safety, or any other aspect.

All information on the platform is for reference only. Michi does not verify the accuracy of information provided by shoppers.

7. Limitation of Liability

⚠️ To the maximum extent permitted by law, Michi and its owners/employees shall not be liable for any direct, indirect, incidental, or consequential damages arising from use of this platform.

This includes but is not limited to: transaction losses, product quality issues, fraud losses, data loss, or any other financial losses.

8. Prohibited Conduct

You agree not to:

  • Use the platform for fraud or illegal activities
  • Post false or misleading information
  • Harass or threaten other users
  • Attempt to disrupt platform operations
  • Violate any applicable laws or regulations

9. Dispute Resolution

In case of disputes:

Step 1: Direct Communication

Buyers and shoppers should first attempt to resolve issues through direct communication.

Step 2: Payment Provider

If direct communication fails, contact your payment provider for chargebacks.

Step 3: Legal Action

If unresolved, consider legal action. Note that Michi is not a party to the dispute.

10. Governing Law

These terms are governed by:

🇬🇧 UK Users

Governed by the laws of England and Wales. Disputes shall be resolved in the courts of England.

🇭🇰 Hong Kong Users

Governed by HKSAR law. Disputes resolved in Hong Kong courts.

🇯🇵 Japan Users

Governed by Japanese law. Disputes resolved at Tokyo District Court.

11. Termination

Michi reserves the right to terminate or suspend your access at any time, for any reason, without prior notice.

12. Amendments

Michi reserves the right to amend these terms at any time. Continued use after amendments constitutes acceptance.

14. AI-Generated Content Disclaimer

Content on the /trends page is automatically aggregated from third-party public RSS sources and translated/summarised by AI models.

  • AI-generated content may contain errors, mistranslations, outdated or distorted information, and does not represent the position, recommendation, or endorsement of Michi or Equal Voice Lab Limited.
  • All content is for reference only. Users must independently verify and refer to the original source URL.
  • Michi makes no express or implied warranty regarding the accuracy, completeness, or timeliness of AI-generated content.
  • Any decision or loss arising from reliance on AI-generated content is solely the user's responsibility and unrelated to Michi.

15. Third-Party Content, Links and Sources

The /sources and /trends pages contain links to third-party websites, brand official pages, media, and social platforms.

  • All third-party sites are not owned, controlled, or operated by Michi. Michi is not responsible for their content, privacy policies, availability, or security.
  • Michi lists such links for informational navigation only and does not constitute a recommendation, endorsement, or partnership.
  • Clicking an external link takes the user off the Michi platform; the user must evaluate the risks and comply with the terms of that site.
  • If a content rights holder of any source site requests removal, Michi will process it within a reasonable time (see Section 16).

16. Intellectual Property and Takedown Procedure

Michi respects the rights of all original content creators and copyright holders.

  • Original copyright of all article titles, summaries, and images aggregated from third-party sources belongs to the respective source. The platform serves a non-commercial aggregation and indexing purpose only.
  • If you are a copyright holder or authorised representative and believe content on the platform infringes your rights, you may send a written notice to hello@michiproject.com.
  • The notice must include: (a) your identity and contact information; (b) the specific URL alleged to infringe; (c) a statement that you own the relevant rights; (d) a statement of truthfulness and your signature.
  • Michi will review and take appropriate action — including removing or disabling the relevant content — within 14 business days of receiving a qualifying notice.

17. Indemnification

You agree to indemnify and hold harmless Equal Voice Lab Limited, Michi, and its directors, employees, and agents in full from any claims, losses, liabilities, costs (including reasonable legal fees) arising from or related to:

  • Your breach of these Terms or any applicable law;
  • Your transactions, disputes, or conflicts with any proxy buyer, seller, or third party;
  • Any content you publish, transmit, or share on the platform;
  • Any use or misuse of the platform by you, including but not limited to fraud, money laundering, infringement, or violation of import/export controls.

18. GDPR and Data Protection Rights

Equal Voice Lab Limited is a UK ICO-registered data controller (Reg. No. ZB959895), and complies with the UK GDPR and the Data Protection Act 2018.

  • Right of access: you may request a copy of personal data we hold about you.
  • Right to rectification: you may request correction of inaccurate or incomplete data.
  • Right to erasure (right to be forgotten): you may request deletion of your personal data, subject to statutory retention obligations.
  • Right to restrict processing and object: you may restrict or object to specific purposes (e.g. direct marketing).
  • Right to data portability: you may request your data in a structured, commonly-used, machine-readable format.
  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting prior lawful processing.
  • Right to complain: you may complain to the UK ICO (ico.org.uk) or your local EU data protection authority.

To exercise any right, contact hello@michiproject.com. See the Privacy Policy for details.

19. Cookie Consent and Tracking

We use cookies and similar technologies to improve user experience. Under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), some cookies require your prior consent.

  • Strictly necessary cookies: maintain basic site functions (e.g. login, language preference). No consent required.
  • Analytics cookies: help us understand usage patterns (e.g. Vercel Analytics). Activated only after your consent.
  • Marketing cookies: used for personalised advertising or cross-site tracking. This platform does not currently use them.
  • You may delete cookies via your browser at any time, or change preferences via the Cookie Settings at the bottom of this site.
  • On first visit, a cookie consent banner appears; clicking 'Accept all', 'Necessary only', or 'Settings' records your choice.

20. Contact

For questions about these terms, contact us:

Company: Equal Voice Lab Limited

Company Registration No.: 16600829 (England & Wales)

ICO Registration No.: ZB959895

Registered Address: 66 Paul Street, London, EC2A 4NA, United Kingdom

Email: hello@michiproject.com

Brand: Michi (みち) — operated by Equal Voice Lab Limited

⚠️ These Terms of Service are legally binding. By accessing or using Michi, you confirm you have read, understood, and agreed to all terms. If you disagree, stop using the platform immediately.

Michi is a trading brand of Equal Voice Lab Limited, a company registered in England and Wales (Company No. 16600829). Registered office: 66 Paul Street, London, EC2A 4NA. Registered with the Information Commissioner's Office (ICO Reg. No. ZB959895).